Press Hook is a PR and media relations tool powered by AI technologies that helps journalists and brands cooperate on existing and timely stories. By streamlining bringing all media-ready components into a single brand account, Press Hook makes it cheap and easy for brands to approach journalists with the story they want to pitch. The platform mediates the process of placing products and stories with the right media, ensuring better enhanced media and brand coverage.
For the brands, Press Hook is a low-cost solution for improving media relations, pinpointing PR campaigns better, and being more visible. On the other hand, journalists are able to quickly reach quality sources as well as put such journalists on the right hook; looking at content already prepared and focusing pitches on topics they are interested in; active participation and collaboration. Such a system creates a better rapport between brands, publicists, and journalists, thus improving collaboration on relevant stories.
For businesses that want to attract the attention of the media as well as for journalists who want to publish the materials IN the news, PP is universal. Its tools allow to effectively cope with PR and media relations tasks, helping brands as well as media professionals.